It’s Emma | Brand Identity

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It’s Emma | Brand Identity 品牌識別規劃

It’s Emma是為小女孩而誕生的童裝禮服品牌，其品牌名稱由寶貝女兒的英文名字命名。而每一位小女孩心裡都住著屬於自己的公主，穿上如童話般夢幻的小禮服，盡情享受充滿天真爛漫的美好時光。當小女孩隨著腳步跳耀時，拎著裙擺旋繞舞動出唯美瞬間，盡情展現愉悅、自信笑容，實現幸福幻想的完美童話。整體識別設計以甜美、純真為概念，充分展現小女孩如夢似幻的氣息，透過粉嫩色系的運用呈現出活潑、柔美的氛圍，營造出唯美浪漫公主風格。

It's Emma is a children's dress brand born for little girls. Its brand name is named after the English name of baby daughter. And every little girl lives her own princess in her heart. She puts on a fairy tale like dress and enjoys a wonderful time full of innocence. When the little girl dances with her feet, she dances around with her skirt to show a happy and confident smile and realize the perfect fairy tale of happy fantasy. The overall identification design takes the concept of sweetness and innocence as the concept, fully displays the dreamlike breath of the little girl, presents a lively and soft atmosphere through the use of pink and tender color, and creates an aesthetically romantic princess style.