Producing an effective landing page doesn’t have to be rocket science. It’s simply a matter of including key elements and executing them well.

Research suggests the more landing pages you have the more likely you are to convert. Tailor and scale your landing page so there is a clear narrative for your customer to follow.

As with any marketing campaign, there should be a clear target group for each landing page. Consider the offer that you have on your landing page.

Even Facebook’s founder, Mark Zuckerberg, doesn’t like sharing too much personal information. Consider the product you offer and the amount of information you actually NEED

Creating a great landing page is half the fun. When it comes to producing the most effective landing page, optimisation is essential. 50% of marketers worldwide favour A/B testing as a tool to measure the success of campaigns.

Have you considered how long your landing page takes to load on mobile?In the words of Bannerflow Product Manager, Fredrik Lindberg, ‘optimising from mobile to desktop is crucial for your campaign and is something everyone should be doing

Saying thanks can be a nice touch and it’s essential for your landing page. No matter where you’re from, everyone appreciates a thank you.