Chinese New Year Greeting Card
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辛丑牛年賀年卡｜2021 閃耀金牛 SHINING OX
Year of the Ox 2021
2020年是充滿許多挑戰及感謝的一年，也似乎不斷提醒著我們珍惜當下、珍惜眼前，願全新的2021年能為世界帶來更多的美好。今年是辛丑牛年，在昔日的農業社會中大多以農耕為主，必須仰賴牛隻耕作，因此「牛」成了具重要地位的夥伴，同時也象徵著刻苦耐勞、樸實不懈的精神。此次賀年卡的整體視覺以較為抽象的方式呈現，在曖昧的圖像中保留了許多想像空間，以豐富的畫面中加入了如鑽石般閃耀元素，透過光線折射出璀璨光芒，照亮嶄新的一年。
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2020 is a year full of challenges and thanks, and it seems to constantly remind us to cherish the present and the present. May the new year 2021 bring more beautiful hopes. This year is the year of the ox. in the agricultural society of the past, farming was the main task, and cattle had to be relied on for farming. Therefore, "cattle" has become an important partner, and it also symbolizes the spirit of hard work, simplicity and unremitting. The overall vision of the New Year card is presented in a more abstract way. It retains a lot of imagination space in the ambiguous images. It adds a diamond like shining element to the rich images, and refracts a bright light through the light to illuminate the new year.
Design Agency | METAMORPH LAB 物形設計研究室
Creative Director | Mark Chen
Photographer | Férguson Chang / 手白 Whitehand Studio
Paper | 恆成紙業 Auspic / 慕里洛 Murillo
Printing Technique | Foil Stamping
