禮家伴手禮 Lee Chia Souvenir｜禮盒包裝設計

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禮家伴手禮 Lee Chia Souvenir

一份真摯心意的伴手禮，是人與人之間的重要情感連結，經由這份祝福傳遞給對方，讓每個一位收禮的人都能感受滿滿的溫暖，藉此展現台灣濃厚的人情味。「禮家」承襲了「李家」道地的好味道，遵循老一輩的製作流程，親自嚴選各式食材，以天然調味烹煮，呈現食材原始的風味，並堅持將這份屬於「禮家」的傳統美味一代代延續下去。

自古以來紅色就代表著喜慶、吉祥色彩，也為民間所喜愛的顏色，而「紅色」同時也代表了品牌識別主要核心精神，並將象徵輝煌高貴的金色應用於其中，提升視覺層次，充分展現尊榮精緻的氣質。整體包裝設計上呈現中式古典的視覺元素，延伸出古窗的符號，此外巧妙將「圓」的概念融入圖像表現裡，寓意著圓滿、圓融，進而體現傳統文化深厚的美學，建構獨特的品牌形象。

A sincere gift is an important emotional connection between people. Through this blessing, it is passed to each other, so that everyone who receives the gift can feel full of warmth, thereby showing the strongness of Taiwan Human touch. "Lee Chia" inherits the authentic taste of "Lee Chia", follows the production process of the older generation, personally selects all kinds of ingredients, cooks them with natural seasonings, and presents the original flavor of the ingredients, and insists that this belongs to " The traditional delicacy of "Lee Chia" continues from generation to generation.

Since ancient times, red has represented festive and auspicious colors, and is also a favorite color among folks. "Red" also represents the main core spirit of brand identity. The golden symbol of brilliance and nobility is applied to it to enhance the visual level and fully demonstrate Honor and exquisite temperament. The overall packaging design presents classical Chinese visual elements and extends the symbols of ancient windows. In addition, the concept of "circle" is cleverly integrated into the image expression, which implies perfection and harmony, and then reflects the profound aesthetics of traditional culture and constructs unique Brand.