壬寅虎年賀卡｜福虎生風 Year of the Tiger 2022

•

Chinese New Year Greeting Card

壬寅虎年賀年卡｜福虎生風 Year of the Tiger 2022

今年是壬寅虎年，自古虎尊稱百獸之王，穿梭於叢林間顯露野性與霸氣，視為力量、勇猛、威嚴的象徵，進而產生崇拜敬畏之心。本次賀卡以猛虎形象作為視覺元素，透過線條輪廓勾勒出神韻姿態，周圍燃燒著赤紅色的火焰，氣勢凌人彰顯王者風範，呈現「福虎生風」之意。

This year is the year of the renyin tiger. Since ancient times, the tiger has been honored as the king of all animals. It shuttles through the jungle to show its wildness and domineering spirit. It is regarded as a symbol of strength, bravery and majesty, and then has a heart of worship and awe. This greeting card takes the image of the tiger as the visual element, outlines the charm posture through the line outline, and burns red flames around it, showing the king's style and the meaning of "blessing the tiger and generating the wind".

紙張以咖啡色為基底呈現穩重的大地色系；擁有自然紋理的質感與絕佳手感，為整體提升豐富細膩的層次，也展現了生動的視覺感受，在燙印加工上採用「金色、白色、紅色」搭配使用，也意味著吉祥喜慶之色，藉以增添新年的氣息。

The paper takes coffee as the base, showing a stable earth color system; With natural texture and excellent hand feel, it not only improves the rich and delicate level of the whole, but also shows a vivid visual feeling. In the hot stamping process, the combination of "gold, white and red" also means an auspicious and festive color to add the flavor of the new year.