禮家川味牛肉麵 SICHUAN BEEF NOODLE SOUP｜禮盒包裝設計

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禮家川味牛肉麵 SICHUAN BEEF NOODLE SOUP

禮盒包裝設計 Packaging Design

一碗熱氣騰騰的川味牛肉麵，承載著眷村美食文化的時代背景與味覺鄉愁，勾起濃厚的家鄉味，而這份香氣喚醒內心深處最熟悉的記憶，也是多年來積澱的情感。禮家川味牛肉麵，嚴選新鮮蔬果、多種中藥材、牛豬雞骨等豐富食材，堅持以傳統古法熬煮製成，提煉出香醇濃厚的高湯，呈現道地經典眷村風味，並將這份溫暖、美好的老味道傳承了下來。

A bowl of steaming Sichuan beef noodles carries the era background and taste nostalgia of the dependents' village food culture, and evokes a strong hometown flavor. This aroma awakens the most familiar memory in my heart and the emotion accumulated over the years. Li Jia Sichuan beef noodle, fresh vegetable & fruit, Chinese herbal medicine, ox bone and chicken bone are rich ingredients. Traditional Chinese cooking methods are used to extract the thick soup. It shows the authentic flavor of the village and inherits the warm and delicious old flavor.

整體包裝設計延續該品牌一貫中式古典的風格，而主要形象以插畫為表現形式，透過出簡化易懂的圖像，將產品主題鮮明的呈現出來，同時將古窗符號融入其中作為本次禮盒主要的視覺，讓整體品牌調性維持一致，營造具有樸質懷舊的風韻。

The overall packaging design continues the consistent Chinese classical style of the brand, and the main image is in the form of illustration. Through simplified and easy to understand images, the product theme is clearly presented. At the same time, the ancient window symbols are integrated into it as the main vision of the gift box, so as to maintain the consistency of the overall brand tone and create a simple and nostalgic charm.