男士洗面乳 MEN Face Wash
包裝設計 Packaging Design
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隨著男士保養品的需求日益增長，愈來愈多男士開始重視自己外表，將肌膚保持最佳狀態，呈現乾淨整潔的一面，給人留下舒服好印象，讓自己在忙碌的日常中，也能享受舒適片刻。
有別於以往的男士洗面乳的印象，在此次包裝規劃上以簡約中性的調性為設計主軸，讓整體系列產品呈現清爽、舒適的氣息，巧妙的運用自然清新的色塊相互堆疊，藉此增添視覺的層次感，並透過色彩來提高三款系列品項的辨識度，同時蘊涵著活潑、愉悅的氛圍，而在版面的編排的上則維持乾淨簡潔的設計，亦呼應了產品本身核心訴求，達到視覺的完整性。
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With the increasing demand for men's skin care products, more and more men begin to pay attention to their appearance, keep their skin in the best condition, present a clean and tidy side, leave a comfortable and good impression, and allow themselves to enjoy a comfortable moment in a busy day.
Different from the impression of men's facial cleanser in the past, this packaging plan takes the simple and neutral tone as the design axis, so that the whole series of products present a fresh and comfortable atmosphere, skillfully using natural and fresh color blocks to stack each other, so as to add a sense of visual hierarchy, and through the color to improve the identification of the three series of products, while containing a lively and pleasant atmosphere, The layout of the layout maintains a clean and concise design, which also echoes the core demands of the product itself and achieves visual integrity.
專案類型 Type｜包裝設計 Packaging Design
客戶 Client｜台灣佧登
設計單位 Design Agency｜物形設計研究室
創意指導 Creative Director｜Mark Chen
攝影 Photographer｜Férguson Chang
專案年份 Year｜2022
客戶 Client｜台灣佧登
設計單位 Design Agency｜物形設計研究室
創意指導 Creative Director｜Mark Chen
攝影 Photographer｜Férguson Chang
專案年份 Year｜2022
