Mercedes Benz x LPL
2022
We created a new universe concept for 2022 LPL campaign ——
"EQ UNIVERSE"
This universe is between the LOL game world and the real world，
so our heroes, EQE, EQS AMG, EQXX, EQA and EQB can show off in this world with some "super power"
“Detective of the new dimension”
“Mediator”
“Sentient”
“Guardian of the future”
TVC
Character design
Mercedes-Benz x LPL
2022
Agency
Ogilvy Beijing
Creative Team
Mika Tay
Leona chen
Felix Yan
Eddie Liu
Illustrator
Chen pic
