Client - Ambika Batra, GUR NAAL ISHQ
Instagram - @gurnaalishq
Logo & Identity Design for an online sweet brand called Gur Naal Ishq, GNI for short. We plotted the brand in the luxury space, offering a unique range of homemade punjabi sweets and focusing on a festive feel. The client selected this identity out of 6 logo options provided. Each option was derived from the key words plotted below.
Note : this is the renamed identity of Besana. The reason for changing the name was that Besana required a steep effort to make the market understand the name. Plus the festive connotation of Gur (as in gur shakkar) is easier to tap into.
PACKAGING
