vaishakh nair's profile

RARA NUTS Makhana Packaging Project

So this was my latest project for my Client Suraj Sharma who was starting his own snacks brand for Makhanas known as RARA NUTS. 
So he wanted me to design some packaging designs.

But unlike others he didn't wanted a similar design pattern he wanted something unique which could feel both premium, sober, funky and elegant. So therefore I started designing from the scratch 
The above three designs are the primary designs from which we started off. Each color provides different flavors to choose from. But then the client asked me that he need a funky looking theme along with one simple looking so for that I created two more designs
And finally we had another round of discussion after which we decided that its better if we go for more simplistic approach rather than these complex colors and finally I provided him with 3 options.
So the first one we thought to give a try for more elegant and luxury style packaging where the product could be placed on the premium side of the snack. It could be used as providing a segment up product and could be priced in a similar way 
For this one we went with more approachable design where the black and white made the base structure and the yellow line border would be variable and would be changing according to the flavors 
And for the last one we went with a bold move of providing the entire package with one monochromatic look of white, which could be a hit or miss but one thing we were sure was that its going to be a one of a kind design. 
Also we have used different font style for representing the company names as well, and by this method we could even select which font could be used as the logo for this particular company 
RARA NUTS Makhana Packaging Project
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RARA NUTS Makhana Packaging Project

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