Jovana | Brand Identity & Website

•

Backstory

This year, I took a leap and decided to expand my skills by diving into product and web design. I named this new journey BECOMING. It's an exploration into creating home pages, landing pages, icon designs, and mobile interfaces.

I explored grids, layout, and typography.

For my very first web project, I chose to focus on developing a portfolio website for a female model. This marks the start of my journey into web design! I'm eager to receive your feedback and suggestions as I embark on this creative journey.

Cheers!

Discovery Phase:
   - Client Consultation: Meet with the female model to understand her vision, target audience, and goals for her branding and website.
   - Competitive Analysis: Research competitors in the modeling industry to identify trends, strengths, and weaknesses.
   - Audience Research: Understand the demographics and preferences of the target audience to tailor the design accordingly.

Mood Board

Curate a collection of images, colors, and typography that align with the model's personality, style, and target audience.

Brand Identity Development:

   - Logo Design: Design a unique and memorable logo that reflects the model's personality and identity.
   - Develop a cohesive brand identity system including color palette, typography and visual elements to be used across all branding materials.

Brand Guidelines
- Document the finalized brand identity elements, including logo usage, color codes, typography, and imagery guidelines.
- Ensure consistency and coherence across all branding materials and touchpoints.

Content Creation
- Develop compelling copy that tells the story of the female model, communicates her unique selling points, and engages visitors.
- Write a captivating biography that highlights the model's background, achievements, and aspirations.
- Craft descriptive captions and titles for portfolio images and multimedia content to provide context and enhance engagement.
- Create call-to-action (CTA) messages strategically placed throughout the website to encourage user interaction and conversion.

Visual Exploration / Refinement
   - Translate the brand identity elements into website design concepts, including the use of imagery, typography, and color scheme.
   - Explore different design directions and variations to find the most suitable aesthetic for the model's brand.
- Gather feedback from the model and stakeholders on the initial design concepts.
   - Iterate on the designs based on the feedback received, refining and improving the visual elements and overall user experience.

Website Design:
   - Information Architecture: Develop a site map outlining the structure and organization of the website to ensure intuitive navigation.
   - Wireframing: Create wireframes to outline the layout and functionality of each page, focusing on user experience and conversion goals.
   - Visual Design: Apply the chosen brand elements to design visually appealing web pages that reflect the model's image and showcase her portfolio effectively.
   - Responsive Design: Ensure the website is responsive across various devices and screen sizes for optimal user experience.
   - Content Creation: Develop compelling copy and select high-quality images that highlight the model's portfolio, biography, and achievements.
   - Integration of Multimedia: Incorporate videos, photo galleries, and interactive elements to engage visitors and showcase the model's versatility.

Contact page, Error 404 and Blog page

This is my first web project and I know there's a lot I can learn and improve on. I'm excited about the possibilities ahead and welcome any feedback or ideas you might have.

Cheers to the beginning of something great!

All the pictures here belong to their rightful owners. This is a fictional project.

I'm looking for an entry-level job in Product and Web Design, either onsite or hybrid. You can contact me here.