老广凉方
大多数消费者对凉茶的印象，基本都是老爷爷或者老婆婆经营的店铺，每天勤勤恳恳的煮茶，只为给到街坊邻居带来最正宗的凉茶。
“老广”指的是说粤语并且土生土长的广东本地人，作为从小就接触“凉茶”的人群，说是对“凉茶”最有研究自不为过。我们所打造的这一款外形如同一间凉茶铺的包装，就充满了浓郁的“老广”味道。
品牌字体采用传统招牌体，包装正面刻画了一位穿着背心、短裤、人字拖的老广人物形象，正在店铺门前熬制凉茶的画面，通过包装结构，还可以看到店铺里面正在熬煮的设备工具。外盒的左侧，表现的是广东当地人小时候第一次喝凉茶的印象，都是妈妈带自己去喝凉茶，其中各种不懂妈妈还是会耐心讲解。外盒的顶面，是凉茶铺的天台，表现的是本产品廿四味口味用料的图形示意，晾晒在天台位置，凸显本产品的传统工序制作方式。盒内是小包浓缩液的凉茶包装袋，我们将袋设计成不锈钢壶的形态，更贴合于传统凉茶铺的味道，朴实且简单，让人充满回忆。
“老广”指的是说粤语并且土生土长的广东本地人，作为从小就接触“凉茶”的人群，说是对“凉茶”最有研究自不为过。我们所打造的这一款外形如同一间凉茶铺的包装，就充满了浓郁的“老广”味道。
品牌字体采用传统招牌体，包装正面刻画了一位穿着背心、短裤、人字拖的老广人物形象，正在店铺门前熬制凉茶的画面，通过包装结构，还可以看到店铺里面正在熬煮的设备工具。外盒的左侧，表现的是广东当地人小时候第一次喝凉茶的印象，都是妈妈带自己去喝凉茶，其中各种不懂妈妈还是会耐心讲解。外盒的顶面，是凉茶铺的天台，表现的是本产品廿四味口味用料的图形示意，晾晒在天台位置，凸显本产品的传统工序制作方式。盒内是小包浓缩液的凉茶包装袋，我们将袋设计成不锈钢壶的形态，更贴合于传统凉茶铺的味道，朴实且简单，让人充满回忆。
Most consumers have the impression of herbal tea as shops run by grandparents, who diligently brew tea every day to bring the most authentic herbal tea to their neighbors.
"Lao Guang" refers to Guangdong locals who speak Cantonese and are native to Guangdong. As a group of people who have been exposed to "herbal tea" since childhood, it is not an exaggeration to say that they have the most research on "herbal tea". The packaging of this product that we have created looks like a herbal tea shop, and is full of a strong "Lao Guang" flavor.
The brand font adopts traditional signature font, and the front of the packaging depicts an image of a veteran character wearing a vest, shorts, and flip flops. There is a scene of brewing herbal tea in front of the store, and through the packaging structure, the equipment and tools being cooked inside the store can also be seen. On the left side of the outer box, it shows the impression of Guangdong locals drinking herbal tea for the first time when they were young. It was their mother who took them to drink herbal tea, and they patiently explained various things that they didn't understand. The top surface of the outer box is the rooftop of the herbal tea shop, which represents the graphic representation of the ingredients used for the 24 flavors of this product. It is hung on the rooftop to highlight the traditional production process of this product. Inside the box is a small bag of concentrated herbal tea packaging. We have designed the bag in the shape of a stainless steel pot, which is more in line with the taste of traditional herbal tea shops. It is simple and simple, making people full of memories.
"Lao Guang" refers to Guangdong locals who speak Cantonese and are native to Guangdong. As a group of people who have been exposed to "herbal tea" since childhood, it is not an exaggeration to say that they have the most research on "herbal tea". The packaging of this product that we have created looks like a herbal tea shop, and is full of a strong "Lao Guang" flavor.
The brand font adopts traditional signature font, and the front of the packaging depicts an image of a veteran character wearing a vest, shorts, and flip flops. There is a scene of brewing herbal tea in front of the store, and through the packaging structure, the equipment and tools being cooked inside the store can also be seen. On the left side of the outer box, it shows the impression of Guangdong locals drinking herbal tea for the first time when they were young. It was their mother who took them to drink herbal tea, and they patiently explained various things that they didn't understand. The top surface of the outer box is the rooftop of the herbal tea shop, which represents the graphic representation of the ingredients used for the 24 flavors of this product. It is hung on the rooftop to highlight the traditional production process of this product. Inside the box is a small bag of concentrated herbal tea packaging. We have designed the bag in the shape of a stainless steel pot, which is more in line with the taste of traditional herbal tea shops. It is simple and simple, making people full of memories.
Awards：
2024 ADC 103rd Annual Awards（Package design）
2024 ADC 103rd Annual Awards（Illustration）
