BLUERABBITby mira , Brand story
The blue rabbit of the night world is eating people's dream. Rabbit comes into the people's dream and eats the memory of dream. So when we remember the dream, sometimes we can't imagine the exact dream scene, It's all because of the BLUE RABBIT. One day, curious rabbit enters real world out of a dream world. Then, unfortunately, the blue rabbit is trapped in a wizard's hat. But nobody can stop the blue rabbit, and it escapes frome the wizard's hat.

Logo Story
The hat of logo is a common motif in Milan Kundera’s novel [The Unbearable Lightness of Being ], Rene Magritte’s  hat,  and Stanley Kubrick ‘s Movie [ CLOCK WORK ORANGE], that is designer's favorite. So it's applied to the logo and brand story. and especially, the hat in the brand story represents a symbol of freedom and curiosity.

Philosophy
Wearable ART / A Print that has a story / Curiosity and freedom.
 

2012 SS Collection
Theme [ FLOWER IN THE ENGINE ]

Concept [ Machinery in the engine and the natural’s life ]
Humanity is surrounded in all mechanical life. so we lost a life’s  subject as a part of nature But human is a part of nature.The world of chaos. express thr dizzy harmony between the mechanical life and the of nature

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