The creation of this branding started from a belief.
The belief in the idea that the most ambitious ideas need a solid foundation.
Solid but not rigid so as to suffer from inertia.
Like the bamboo that follows the direction of the wind but does not give way.
This is the beginning of my story.
When I thought about the idea of a new logo. I intended to put forward the values that I carry and that define my work.
My inspirations guided me to the figure of a totem animal that represents the trust, the sharing with his community and the independence.
This animal is the wolf.
Typography is an art that give a subtle graphic intention.
My intention was to highlight the solidity, the legacy but also the flexibility. Futura PT typography is the best alternative in the case of my identity. I chose a second typography to give contrast. Archer is an elegant typography with empatements.
Colors have a language and give a tone. In my work I wanted to highlight safe values but with dynamism and fun. Blue and green can be dull and boring but used in different ways they give warmth and confidence.
This branding was built with 4 pillars :
Empathy, Trust, Work, Share.
This is the foundation of my identity.
