UNICEF World Children's Day 2020
Idea :
Using a blue candle as a mnemonic, we invite Malaysians to protect a child’s dream by lighting a blue candle, both online and offline. By keeping the candle burning, we can help children everywhere to #KeepItLit.
Key Visual
IGS Filters
Gifs and Stickers
BAU or Engagement Post Idea
Microsite Idea :
Leading up to World Children’s Day, we switch up the banners of our microsite from children of Malaysia, to children of the world.
Featuring the flame of a candle, we use the same mechanics of inviting users to donate to keep it lit.
Every visit will feature the dreams of children igniting from the flame. The more pledges we receive, the brighter the flame of the candle.
